Are you a marketer?
If you have ever studied marketing, you may have heard of “The 4Ps of Marketing Mix”, namely, Product, Price, Promotion and Place.
It may work in the past when information was not readily available.
But in the current information-rich and freely available era, there’s a fifth P which, when ignored, the 4Ps will be rendered ineffective.
This fifth P represents People.
Unlike the past, the people you’re dealing with right now are more well-informed than ever.
Whether it’s B2B or B2C, it’s still the fifth P, a human being that makes the buying decision at the end of the day.
Therefore it behoves you to not look at your business merely as a B2B or B2C type. Look at it as an P2P – People to People business.
Trust me. You won’t go wrong with this mindset.
