One of my goals this year is to get back on LinkedIn. So, after, like God knows how long, I fired up my LinkedIn app.
To my surprise (more like unsurprisingly), I have many people waiting to connect with me. No, it’s not that I’m famous. These people are probably some salespeople wanting to sell me something.
I took a look at their titles and was amazed by what I saw.
- Lead Generation Ninja
- Internet Marketing Guru
- Business Development Expert
- Network Marketing Rock Star
- Web Design Sensei
Seriously? Calling yourself an expert (no matter how cool-sounding or hip the word choice) doesn’t make you one.
We live in a “prove it” era of online marketing, where talk is cheap. Instead, if you want to establish yourself as someone who knows their stuff, you must demonstrate expertise and authority through the content you create, the advice you give and so on.
I hope you’re not one of the “gurus” or “ninjas” I talk about. ?
Instead of trying to be clever, be clear.
