After noticing his chicken soup wasn’t selling as well as the rest of his soups, my client asked me if I could think of an idea to help increase its sales.
I looked at his menu for a while and came up with a simple suggestion – I told him to rename his chicken soup. So instead of calling it “Chicken Soup”, I told him to name it “Grandma’s Chicken Soup”.
He was sceptical, initially. For how could a simple name change increase the sales of the soup, right?
If you were him, would you be sceptical, too?
But guess what? After a month, the sales of his chicken soup grew by more than 20% compared to the rest of his soups.
Think about it. Who could resist a bowl of soup cooked by Grandma? Doesn’t the name “Grandma” evoke some fond childhood memories for most of us?
- Grandma’s secret recipes;
- Grandma’s fish porridge;
- Grandma’s CNY cookies;
- Grandma’s last words; and
- Grandma’s fill-in-the-blank-here.
I remember the killer CNY cookies (角子) my late Grandma used to bake. Unfortunately, I still can’t find any that can best hers to date.
You see, guys. The adage, “The pen is mightier than the sword”, is true. This is one of the ways I help my clients make money – with words.
I’m a word alchemist.
If you were to ask me what skill is the most portable, profitable, and can help you earn massive passive income now, it’s the skill of copywriting.
Master copywriting, and you don’t have to worry about making ends meet. You can sell almost anything with words. You can work from any part of the world as long as you have a computer and an internet connection. Heck, all you need is a mobile phone!
Of course, being competent in the language you want to write in is a must. You don’t have to be perfect; competent will suffice.
