If Santa engaged you to market Christmas as a brand, how would you do it?
Will you sell Christmas as a holiday filled with gifts, pine trees, candy canes, mistletoe, cookies, and poinsettia?
Or will you sell Christmas as a season filled with love, joy, peace, blessedness, forgiveness, and contentment?
As for me, I will sell the emotions, not the products, a better fortune, not a bigger cookie.
QOTD: “What is Christmas? It is tenderness for the past, courage for the present, hope for the future.”
Agnes M. Pahro
