A conversation I had with a client.
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Client: “After you suggested having a marketing budget to build brand awareness on FB, my boss has decided to get a new marketing executive.”
Me: “What? Is there a need to get a marketing executive just to run FB ads? It’s cheaper to engage me instead of paying a full-time staff to do it.”
Client: “I believe he also wants the marketing exec to do Marcom-related artwork and whatnot.”
Me: ”Okay, then it makes sense. But has he decided on how much marketing budget to set aside for running FB ads?”
Client: ”No. He intends to get the marketing exec to work her magic on social media without spending any money on ads.”
Me: “Seriously? Then it‘s a matter of time she will resign.”
Client: “Really? Why?”
Me: “Because getting a marketing exec to create brand awareness without giving her money to do so is like asking her to go to the market to buy groceries with only her knowledge instead of money.”
Client: “I know, right?”
Me: ”Consequently, she‘ll be stressed because she has no results to show him. And what does a stressed employee usually do?”
Client: “Resign?”
Me: “I’d think so, too. Often, people leave their jobs not because they‘re underpaid, but because they feel useless for being unable to meet their KPIs even though it‘s not their fault.”
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So, do you agree that sometimes people resign not because they feel underpaid but because they feel helpless or useless?
