Want to know the secret to sell anything to anyone?
This secret is so simple that you’ll be amazed how come you didn’t think of it yourself.
Okay, here goes the secret…
YOU CAN’T!
Don’t. Ever. Try
Even the best politician in the world will still have people voting against them.
Sales are about selling a product/service to someone who needs them, not what you have to offer.
“How about water? Everybody needs them, right?“
Sure, I need water, but that doesn’t mean I will settle for plain-old H20. Can’t I go for an Evian, a Coke, or even Chardonnay?
Do you get the drift? Our needs are essentially the same, but how many of us buy things based on needs? Most of us buy based on wants and then justify our purchases with needs.
So no, you can’t sell anything to anyone. The title is a link bait to get your attention. There you go; I just taught you a marketing secret (pun intended) of getting attention.
“Don’t watch the clock; do what it does. Keep going.” Sam Levenson
